My Roles:
GTI Travel is a travel agency that specialises in providing well-organised group tours tailored to various interests and preferences. Group tours are a complex product that requires careful planning, as they involve high levels of communication, specialist knowledge, and meticulous organisation to ensure a smooth and enjoyable experience for all participants.
GTI TRAVEL
Communications
Social Media Strategy
Content Creation
Photography
Video
Copywriting
SEO content writing
Web Design
Product development
Database management
Contents:
My Goals
Complex Problems
Branding
Web design
Content Creation
Copy Writing
My Goals
When I started with GTI Travel I had 3 very simple goals.
Improve the website
Improve communications
Improve marketing strategy
Complex problems
GTI Travel is a boutique travel agency exclusively dedicated to group travel. Unlike typical holiday agencies, GTI Travel caters to two major types of customer groups. Secondary schools and adult groups.
Secondary Schools look to GTI Travel to organise, put together and build safe, unique and educational school tours for up to 160 students the primary contact is teachers but those paying are the parents of the students.
Adult Groups are a bit more independent and expect more freedom, They expect a fun and well-organized tour.
These two different groups are very different types of customers, in marketing and logistics. Schools require a more B2B approach as your dealing with teachers and school boards.
