In 2015 I was living and working in New York
I was lucky enough to be working for an ambitious and popular café chain called Think Coffee.
While there I was responsible for creating the visual content for the company as they started to take social media seriously.
I focused on the natural lively hood of each locations capturing the cafes as they were day to day.
While posting each image on to their social media accounts at the time.
Here are some of the images and posts i created from my time there.
The most interesting and compelling part of the business where those who ran it
ambitious empathetic individuals dedicated to change.
Think Coffee was dedicated to altering the New York coffee industry,
Their goal was to make it common place for the farmers who grew the coffee to earn their fair share.
Think Coffee was a fascinating place to be a part of at the time.
The company was growing very fast and with it the brand.
It was an important time for the company’s social media campaigns
and I was happy to be a part of it’s success.
By the time I left they had grown from 6 to 8 locations.