In 2015 I was living and working in New York
I had the opportunity to work for the ambitious and popular café chain, Think Coffee.
During my time there, I was responsible for creating visual content as the company began to prioritise its social media presence.
I focused on capturing the authentic, vibrant atmosphere of each location, documenting the cafes as they were in their day-to-day operations.
I also posted these images on the company’s social media accounts. Below are some of the images and posts I created during my time at Think Coffee.
The most interesting and compelling part of the business where those who ran it
ambitious empathetic individuals dedicated to change.
Think Coffee was dedicated to altering the New York coffee industry,
Their goal was to make it common place for the farmers who grew the coffee to earn their fair share.
Think Coffee was an exciting place to be a part of during its rapid growth. As the company expanded, so did its brand, and it was a pivotal moment for their social media campaigns. I was proud to contribute to the company’s success during this time.
By the time I left, the company had grown from 6 to 8 locations.